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We all are prone to over using of buzzwords. Since “Digital [ANY KEYWORD]” is the hot topic, keywords such as technology, transformation, startup, innovation, scale, agile, app design, disruption are all overused by companies and media alike to catch people’s attention.

We do have the best buzzwords today. We are so influenced by the media that we subconsciously become part of the media, involuntarily spitting out the “best words”.

At 1789 we commit ourselves to go beyond buzzwords and to understand the fabric and need of these words.

As semantics and a common language are the key to drive real change, we want to create a knowledge repository for the “words” we use.

This page is currently under development and will be published soon!

Meanwhile we recommend the following article: “Going Beyond the Revolution – The Pursuit of True Innovation”